Taco Bell's new Mountain Dew Baja Blast pie is part of a strategy to reach Gen Z. I tried it.
Taco Bell released a full-sized Mountain Dew Baja Blast–flavored frozen pie, bright teal, aimed at Gen Z Friendsgiving, sold for $19.99 while supplies last.
Review: Taco Bell's Mountain Dew Baja Blast Pie Turns The Iconic Drink Into A Bright, Festive Dessert - Tasting Table
Taco Bell is launching a limited-time Mountain Dew Baja Blast Pie nationwide in early November, featuring a teal, citrus-lime curd and sweet toppings for holidays.