AI Fills in the Blanks About Stolen Treasures, and More Highlights From Europe | Muse by Clios

"DDB Paris and UNESCO have created Virtual Museum of Stolen Cultural Objects. The culmination of five years of collaborative effort to raise awareness around cultural object trafficking, the project introduces you to various such objects in a museum-style setting. The rub: Nobody knows what these items actually look like, so AI was used to fill in the imaginary blanks, making the most of whatever descriptions exist. The hope is that one day these objects will be identified and returned to their rightful cultures."

"What was it like to be 007 and suck at something, at least at first? We may never know, but BETC Paris gives you the chance to see tennis star Carlos Alcaraz sucking valiantly at golf. This is for Danone's high-protein yogurt-Oikos in the U.S., HiPro in France, YoPro in Spain, GetPro in the UK. We're getting war flashbacks to when Michael Jordan tried his hand at baseball, also valiantly."

"In a bid to grab some of that sweet Gen Z cash, CASS (Current Account Switch Service) has released two music videos that feel like singles releases rather than financial services ads. Created by House 337 in London, the first of these is by Libby Whitehouse, titled "Switching It Up." It's very Britney Spears around the Lucky era. If that's not your vibe, try country-style "Switch" by Keanan, which feels like it was shot in Westworld."

DDB Paris and UNESCO created the Virtual Museum of Stolen Cultural Objects after five years of collaboration to raise awareness of cultural object trafficking. AI-generated images visualize objects with unknown appearances from existing descriptions, aiming to enable future identification and repatriation. BETC Paris produced an ad featuring Carlos Alcaraz playing golf poorly to promote Danone's high-protein yogurt brands across multiple markets. CASS released two music-video-style ads produced by House 337 to appeal to Gen Z, including Libby Whitehouse's 'Switching It Up' and Keanan's country-style 'Switch.' The campaigns combine creativity, celebrity, and AI-driven storytelling to engage audiences.

Read at Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.