#digital-advertising-industry

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TipRanks Financial
2 days ago
Marketing

Integral Ad Science (NASDAQ:IAS) Still Overvalued despite Significant Drawdown - TipRanks.com

Digital advertising industry set to reach over $740 billion in 2024 with companies investing in digital, search, and social media platforms. [ more ]
MarTech
3 weeks ago
Privacy professionals

The state of data in 2024: How the ad industry is adapting to privacy regulations | MarTech

Companies must prioritize consumer privacy and adopt a 'privacy-by-design' approach to succeed in the digital advertising industry. [ more ]
MarTech
1 month ago
Marketing tech

Digital advertising braces for signal loss and Privacy Sandbox | MarTech

The digital advertising industry faces significant changes in how targets are identified and campaigns are measured.
The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner. [ more ]
Digiday
4 months ago
Media industry

Media Briefing: Sustainability standards are coming for digital advertising

Sustainability standards are being developed for measuring carbon emissions in the digital advertising industry.
The standards will provide guidance for transparency and disclosure around companies' carbon emissions data. [ more ]
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