Up to 95% of decision-makers anticipate ongoing legislation and signal loss in 2024 and beyond. Two-thirds predict the implementation of more state privacy laws, reducing their capacity to personalize messages to consumers. This shift toward a privacy-first environment has led to significant organizational restructuring for over 80% of companies.
To adapt, companies are investing significantly in training staff on data privacy (78%), creating dedicated teams for business transformation and seeking external expertise through new hires and consultancy partnerships.
#consumer-privacy #digital-advertising-industry #privacy-regulations #data-collection-practices #organizational-restructuring
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