The California Privacy Protection Agency Is 'Primed And Ready' For Enforcement | AdExchanger
The California Privacy Protection Agency (CPPA) is gearing up for enforcement after a period of quietness.
The CPPA has hired staff and reinstated full enforcement authority, signaling increased activity in enforcing the California Consumer Protection Act (CCPA). [ more ]
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
California AG settles with DoorDash over selling consumer data without notice
DoorDash settled charges with the California Attorney General for violating consumer privacy laws by sharing personal information without notice or consent.
The California Consumer Privacy Act (CCPA) is a strict privacy law that businesses must comply with, and non-compliance can lead to penalties and settlements. [ more ]
FTC bans major data broker from selling invasive location tracking details
The FTC has prohibited Outlogic, a US data broker, from selling or sharing sensitive location information due to a lack of safeguards to protect consumer privacy.
Outlogic's data was capable of tracking individuals to sensitive locations, including domestic abuse shelters and reproductive health clinics. [ more ]
CPPA Board Approves Legislative Proposal to Require Browsers to Offer Opt-out Preference Signals
The California Privacy Protection Agency Board has voted to advance a legislative proposal requiring browser vendors to include a feature for users to exercise their California privacy rights.
The proposal aims to make it easier for consumers to opt-out of the sale and sharing of their personal information online. [ more ]