#amazon-advertising
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Marketing tech
fromAdExchanger
4 months agoAmazon Strives For Streaming Ad Dominance; Everything But The Media | AdExchanger
Amazon positions its Marketing Cloud as a measurement-driven TV ad solution, attracting spend despite walled-garden limits; OpenAI’s chat platform shows large ad upside but faces structural fit issues.
fromAdExchanger
5 months agoTJX Wins Without An RMN; Unlearning To Crawl | AdExchanger
For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for tariff-related price increases. That's ideal for TJX, which buys products cheaply when other companies overproduce. But, also, TJX is not a retail media player whatsoever and cares way more about in-store sales than it does about ecommerce. In-person is simply a more exciting shopping experience, CEO Ernie Herrman told investors during the company's quarterly earnings call last week.
E-Commerce
fromDigiday
5 months agoHow Amazon aims to do more with less
The rise of Amazon Advertising is news to no one in the industry's $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF). The company's recent Q3 earnings report showed Amazon Advertising revenues grew 24% year-over-year to $17.7 billion, with recent product launches expected to play a key part in furthering this growth.
Marketing tech
Business
fromInvestor's Business Daily
7 months agoAI Cloud Concerns Hover Over Amazon Stock. But Analyst Says Don't Forget This 'Crown Jewel.'
Amazon's rapidly growing advertising business, now the world's third-largest, drives higher near-term returns and is underappreciated relative to AWS and AI narratives.
Marketing tech
fromwww.businessinsider.com
8 months agoInside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising
Amazon is aggressively expanding its adtech operations to become the world's top demand-side platform, intensifying competition with Google and The Trade Desk.
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