"The rise of Amazon Advertising is news to no one in the industry's $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF). The company's recent Q3 earnings report showed Amazon Advertising revenues grew 24% year-over-year to $17.7 billion, with recent product launches expected to play a key part in furthering this growth."
"Recently revised eMarketer figures suggest the e-commerce giant's advertising division will generate $67 billion in 2025, up almost a fifth from the previous year, and is projected to top $90 billion within two years, with services such as Amazon Marketing Cloud and its demand-side platform key to this growth. According to the same estimates, Amazon Advertising's progress will see it close out the year with an 8.6% global market share of media dollars,"
Amazon Advertising posted 24% year-over-year growth in Q3, producing $17.7 billion in revenue. eMarketer projects Amazon Advertising will generate $67 billion in 2025 and surpass $90 billion within two years. The business is expected to hold about 8.6% of global media spend and is widely regarded as the third-largest advertising player behind Google and Meta. Amazon emphasizes product improvements such as Campaign Manager, Amazon Marketing Cloud, and a revamped DSP user experience to accelerate advertiser adoption. Q3 financial comparisons show substantial gaps versus Meta and Alphabet, whose ad spends were significantly larger during the same period. Executives previewed these launches ahead of unBoxed.
Read at Digiday
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