As AI advancements permeate online shopping, Amazon advertising agencies are leveraging autonomous AI agents to streamline their reporting, which consumes significant resources. A recent survey indicates that agencies dedicate 25% of their time to client reports, equating to about 3.5 hours per client weekly. Kashif Zafar, CEO of Xnurta, notes the critical need for in-depth reporting in complex advertising landscapes. The integration of AI tools is not only about efficiency but also about enhancing the quality and speed of insights provided to clients, addressing substantial labor burdens in the industry.
Agencies need to be efficient with their time, but in the Amazon Ads context, they also need to give their clients remarkably in-depth reporting to capture the complexity of their online business.
One benchmark study found that marketing agencies spend an average of 3.5 hours per client per week on reporting. For an agency managing 50 clients, that equates to 175 hours a week-over 4 full-time employees.
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