Exchangewire
7 months agoMarketing tech
OpenX Announces Programmatic's First Supply-Side Cookieless Deal Library - ExchangeWire.com
OpenX Technologies announces the Cookieless Deal Library, a solution that allows advertisers to easily test and scale campaigns against cookieless targeting options.
Buyers can test multiple cookieless solutions, set benchmarks, and maintain existing workflows without additional contracts or negotiations.
The Cookieless Deal Library includes over 1,000 pre-built deal IDs and supports Google Privacy Sandbox Topics segments in any DSP. [ more ]