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#retail-media
The Drum
3 weeks ago
Marketing

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions. [ more ]
Adweek
1 month ago
Marketing

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays. [ more ]
The Drum
3 weeks ago
Marketing

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions. [ more ]
Adweek
1 month ago
Marketing

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays. [ more ]
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#meta
Inc.com
1 month ago
Marketing

Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their Reach

AI-powered tech for instant ad image variations [ more ]
Lindsey Gamble
1 month ago
Artificial intelligence

Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey Gamble

AI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance. [ more ]
Inc.com
1 month ago
Marketing

Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their Reach

AI-powered tech for instant ad image variations [ more ]
Lindsey Gamble
1 month ago
Artificial intelligence

Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey Gamble

AI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance. [ more ]
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Exchangewire
1 month ago
Marketing

Ogury Names Lawrence Horne as Country Director UK

Ogury appoints Lawrence Horne as country director UK to lead operations, expand the company's footprint, and drive adoption of privacy-first targeting solutions. [ more ]
TechCrunch
1 month ago
Marketing

Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunch

Snapchat's TikTok competitor, Spotlight, saw a significant increase in watch time, driving overall content engagement and user growth. [ more ]
Skift
2 months ago
Marketing

Boosting Revenue During Cultural Events: A New Era for Travel Marketing?

Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.
Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand. [ more ]
Lindsey Gamble
2 months ago
Marketing

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies. [ more ]
#first-id
Exchangewire
2 weeks ago
Marketing tech

Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Prisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions. [ more ]
Exchangewire
1 week ago
Marketing tech

First-id Partners with Webedia Spain to Expand its Cookieless Media Network

First-id partners with Webedia for innovative advertising solutions. [ more ]
Exchangewire
2 weeks ago
Marketing tech

Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Prisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions. [ more ]
Exchangewire
1 week ago
Marketing tech

First-id Partners with Webedia Spain to Expand its Cookieless Media Network

First-id partners with Webedia for innovative advertising solutions. [ more ]
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