Total watch time on Snapchat's TikTok competitor, Spotlight, surged over 125% year-over-year, contributing to overall content engagement. Snapchat+ subscribers tripled year-over-year to over 9 million.
Snap's revenue increased by 21% to $1,195 million in Q1 2024, attributing the growth to platform improvements and rising demand for its advertising solutions. Shares rose more than 26% in extended trading.
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