Boosting Revenue During Cultural Events: A New Era for Travel Marketing?
Briefly

Combining travel with events like concerts has returned post-pandemic. Recent surveys show customers are willing to travel for events, creating opportunities for advertising solutions targeting travelers' needs for transportation and accommodation.
Expedia Group provides strategic advertising solutions like TravelAds and Flight Sponsored Listings designed for performance marketing. These tools secure prime visibility positions during the booking decision-making phase, particularly beneficial for concert-related travel.
Read at Skift
[
]
[
|
]