Access your cross-site audiences in your DMP to maintain traceability across all your websites for a complete view of your audience consumption and improve the accuracy of your advertising campaigns.
Increase the value of cookieless inventory through better identification and compatibility with Open RTB, Prebid, and Google PPID in particular.
"The agreement with First-id allows us to offer advertisers quality inventory on their own terms, which is the only way to achieve their goals," said Iñaki Garcia-Hoz, head of programmatic and automatic partners at Webedia.
"Our goal is to restore the lost sovereignty of all publishers. The new world without third-party cookies is the opportunity for publishers to regain control of their data and favor the"
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