AdExchanger3 weeks agoMarketingNetflix Announces New Ad Measurement Options Ahead Of The Upfronts | AdExchangerNetflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising. [ more ]
Investing.com1 month agoMarketingMeta Platforms stock: Facebook Blue usage highest in 4 years - Piper Sandler By Investing.comUsage of Facebook Blue at highest in four years at 32% TikTok remains top teen favorite app but usage slightly decreased [ more ]
Digiday3 months agoOnline marketingResearch Briefing: The Cut expands as publishers overall increase ad products56% of publishers grew their ad products last year The New York Times missed its Q4 outlook on advertising sales [ more ]
Digiday3 months agoOnline marketingDigiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content56% of publishers increased their ad products last year Only 9% of publishers decreased their ad products in 2023 [ more ]
Investing.com South Africa3 months agoPrivacy technologiesMeta Platforms target lifted at Citi as newer ad products attracting 'greater demand'Citi analysts raised their price target for Meta Platforms to $440 from $425, maintaining a Buy rating on the stock. The analysts believe that Meta's newer ad products are attracting greater demand. [ more ]