EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product portfolio, and ongoing strategic alliances with partners such as Human, The Media Trust, and Pixalate. Over the past two years, the company has developed its own proprietary technology, launching a multichannel Ad Exchange and an SSP designed by publishers for publishers. This approach aims to adapt the value of supply to the programmatic environment while enabling optimal and transparent monetisation.