"TripleLift's marketplace serves the world's leading brands, publishers, streaming companies, and demand-side platforms, propelling TripleLift to execute over 7 trillion ad transactions monthly through their real-time bidding service."
"The digital advertising market is highly competitive, so the cost of running the service is constantly under scrutiny. Maintaining margins by reducing waste provides high leverage."
"The original service was built using Amazon EC2 on-demand compute and the Application Load Balancer, utilizing a CPU scaling target and predictive scaling."
TripleLift is a digital advertising company that enhances ad placements by integrating creative, media, and data. It serves major brands and platforms, executing over 7 trillion ad transactions monthly. The company has improved its Ad Exchange efficiency and reduced costs through engineering, AWS best practices, and service enhancements. The service, built on AWS Cloud, focuses on minimizing expenses related to data transfer and compute. Initial optimizations included using Amazon EC2 and Application Load Balancer for traffic distribution across instances.
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