"Don't start with details," Medina writes in his popular book, Brain Rules. "Start with key ideas and, in hierarchical fashion, form the details around these larger notions." This insight emphasizes the importance of framing your narrative around a central theme or idea rather than getting lost in the minutiae too early in your presentation.
According to brain researcher and professor John Medina, if your listeners don't know the big picture--the meaning--of the information you're presenting, they'll be unlikely to pay attention to the details. This understanding can significantly improve how you deliver your message and engage your audience.
The brain craves meaning before detail. This fundamental rule of persuasion suggests that for effective communication, one must prioritize the overarching message and significance before diving into specifics.
Every app description in Apple's app store follows the same template--Big picture followed by details. By adopting this structure, you can ensure your audience grasps the core essence of your message before being overwhelmed by intricate specifics.
#effective-communication #public-speaking #presentation-skills #persuasion-techniques #audience-engagement
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