"The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways."
"We're returning to the levels we saw in 2021," said Vivek Pandya, lead analyst at Adobe Digital Insights.
Cyber Monday is anticipated to be the biggest shopping day, with $13.2 billion in spending, up 6.1% from last year.
Mobile shopping is expected to reach a record $128.1 billion, growing 12.8% from last year, which would make up 53.2% of the total online spending this season.
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