Creators Spur More Spend this Holiday Season, Adobe Forecasts
Eased inflation is prompting increased online spending, driven significantly by creators and social media influencers, with estimates of $240.8 billion in holiday sales.
Amazon says this year's Prime Day was its biggest ever with record $14B spent online
Amazon had record sales for Prime Day, with millions of Prime members purchasing items and new sign-ups; Adobe Analytics reported a significant increase in online spending during the event.
Creators Spur More Spend this Holiday Season, Adobe Forecasts
Eased inflation is prompting increased online spending, driven significantly by creators and social media influencers, with estimates of $240.8 billion in holiday sales.
Amazon says this year's Prime Day was its biggest ever with record $14B spent online
Amazon had record sales for Prime Day, with millions of Prime members purchasing items and new sign-ups; Adobe Analytics reported a significant increase in online spending during the event.