Creators Spur More Spend this Holiday Season, Adobe Forecasts
Eased inflation is prompting increased online spending, driven significantly by creators and social media influencers, with estimates of $240.8 billion in holiday sales.
Walmart's holiday deals are starting earlier than ever this year. Here's what to shop in October
Walmart is starting its holiday deals on October 8, aiming to capture early holiday shoppers.
The early sale coincides with predictions of a slower retail sales growth this holiday season.
Holiday Promotions in Google Text Ads
Advertisers should leverage Google Ads features to effectively promote their holiday deals across different ad formats.
How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales | MarTech
ThriftBooks, an online bookseller, experienced strong holiday sales, with a year-over-year increase of more than 20%
ThriftBooks focuses on five pillars in their ecommerce strategy: price, book selection, product quality, customer service, and loyalty programs
East Coast, Southern, and Chain Bookstores Report Strong Holiday Sales
The Midtown Scholar in Harrisburg, PA experienced increased sales over 2022 by offering new releases, curated 'blind date with a book' offerings, live jazz nights, and storytime with Santa.
Greenlight Bookstore in Fort Greene, NY saw a nearly 10% increase in holiday sales compared to 2022, with a focus on critics' picks, award winners, and smartly packaged reissues.