The Data Deletion Request Framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising, simplifying the process for marketers.
It provides clear guidance on validating request origins, ensuring requester authenticity, confirming receipt, and using cryptographic signatures for authentication, aligning with the 'Right to Delete' protected by various privacy laws.
The IAB Tech Lab's framework is part of its privacy compliance initiatives portfolio, offering tools like the Global Privacy Platform and the Accountability Platform to streamline regulatory compliance and promote responsible data handling.
To encourage adoption, IAB Tech Lab offers a 90-day implementation period with enhanced support for early adopters, with access to expert guidance for companies embracing the new specifications.
#data-deletion-request-framework #digital-advertising #privacy-compliance #regulatory-compliance #data-handling-practices
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