The stakes are high because Kochava's secretive data acquisition and AI-aided analytics practices are commonplace in the global location data market.
Separately, the FTC is touting a settlement it just reached with data broker Outlogic, in what it calls the 'first-ever ban on the use and sale of sensitive location data.'
#kochava #ftc #data-acquisition #ai-analytics #data-privacy #global-data-marketplace #congress #outlogic #sensitive-location-data
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