Privacy professionalsfromAdExchanger3 weeks agoThe FTC Bars Kochava From Selling Sensitive Data Without Consent | AdExchangerKochava is barred from selling sensitive location data without consumer consent under a proposed FTC order.
Marketing techfromDigiday2 months agoAd Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practicalThe IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.