We were asking ourselves a lot of questions, including why would people care about the birthday of a brand. One answer they quickly agreed on was that just shouting to the masses about how amazing Cadbury was never going to work, with both the client and agency recognizing they had to build on the relationship the brand has built with people in the UK and beyond.
Even though so much has changed over 200 years, these little, lovely, generous acts could have played out in any year. They're timeless.
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