The Drum
8 months agoOnline marketing
Cadbury shares how it reworked 'timeless' ad to celebrate 200th year
Cadbury is celebrating its 200th anniversary this year and is planning a campaign to acknowledge the role the brand has played in people's lives.
Cadbury and its agency of record, VCCP London, recognized the importance of building on the brand's existing relationship with consumers.
The campaign will be centered around an ad from 2018 called 'Mum's Birthday' that embodies Cadbury's 'generous' strategy. [ more ]