PR Daily2 months agoMarketingThe influencer opportunity too many brands overlook - PR DailyBrands can empower creators by providing opportunities and support, fostering long-term relationships and exponential returns. [ more ]
The Drum5 months agoOnline marketingCadbury shares how it reworked 'timeless' ad to celebrate 200th yearCadbury is celebrating its 200th anniversary this year and is planning a campaign to acknowledge the role the brand has played in people's lives. Cadbury and its agency of record, VCCP London, recognized the importance of building on the brand's existing relationship with consumers. The campaign will be centered around an ad from 2018 called 'Mum's Birthday' that embodies Cadbury's 'generous' strategy. [ more ]