"This is huge news in the search world," Damian Rollison, director of market insights at AI marketing firm SOCi, told Entrepreneur in an emailed statement. "ChatGPT is probably best positioned amongst all competitors to upset Google's dominance in search."
The SearchGPT experience differs from Google in that the chatbot remains conversational. Instead of a page full of links, SearchGPT responds with a condensed summary of information that it has picked out from select sources. Users can give SearchGPT follow-up questions if the information it provides isn't what they were looking for.
Alon Yamin, co-founder and CEO of AI plagiarism detection tool Copyleaks, told Entrepreneur that SearchGPT would "undoubtedly" affect traditional search engines like Google, but that it's unclear how it would affect SEO or search engine optimization.
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