Vizio's growth opportunities are in programmatic ad sales and home screen monetization, leveraging its ACR data to connect what's on screen with audiences for targeted ads.
Maximizing the use of inventory is key for Vizio's future success in ad sales, particularly in a landscape of shrinking TV ad inventory and increasing demand for home screen advertising.
Vizio uses ACR data from Inscape to manage ad repetition by ensuring ads run only on TV devices that haven't been exposed to the ad yet, allowing for incremental reach and targeted advertising.
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