Adweek2 months agoMarketingVizio Ads Kicks Off NewFronts With 3 New Ad FormatsAdvertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes. [ more ]
AdExchanger2 months agoMarketing techVizio's Vision For Programmatic And Home Screen Monetization | AdExchangerVizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data. Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales. [ more ]
Adweek4 months agoBusiness intelligenceWalmart-Vizio Deal Exposes Fragility in Measurement MarketVizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry. The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data. [ more ]
AdExchanger4 months agoMarketingWith Vizio, Walmart Finally Places Its Stake In The Ad Industry | AdExchangerWalmart's acquisition of Vizio focuses on data and advertising, not just TV sales. ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape. [ more ]
Adweek2 months agoMarketingVizio Ads Kicks Off NewFronts With 3 New Ad FormatsAdvertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes. [ more ]
AdExchanger2 months agoMarketing techVizio's Vision For Programmatic And Home Screen Monetization | AdExchangerVizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data. Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales. [ more ]
Adweek4 months agoBusiness intelligenceWalmart-Vizio Deal Exposes Fragility in Measurement MarketVizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry. The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data. [ more ]
AdExchanger4 months agoMarketingWith Vizio, Walmart Finally Places Its Stake In The Ad Industry | AdExchangerWalmart's acquisition of Vizio focuses on data and advertising, not just TV sales. ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape. [ more ]