advertising-platform

The cheaper, ad-supported tier on Netflix has gained 40 million global monthly active users, indicating a successful strategy to drive revenue amid slowing subscriber growth. [ more ]

Digiday

1 month ago

Artificial intelligence

Meta adds more AI features for advertisers with new image and text generation tools

Marketers will have enhanced AI tools for image and text creation on Meta, not yet fully automated. [ more ]

TipRanks Financial

2 months ago

Marketing

Snap Inc.: Strong Revenue Growth and Conservative Guidance Prompt Buy Rating and Increased Price Target - TipRanks.com

Analyst James Heaney CFA of Jefferies maintained a Buy rating on Snap and raised the price target to $19.00. [ more ]

AdExchanger

2 months ago

Marketing tech

Vizio's Vision For Programmatic And Home Screen Monetization | AdExchanger

Vizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.

Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales. [ more ]

MarTech

3 months ago

Marketing tech

Microsoft rolls out Copilot AI to more advertisers | MarTech

Microsoft Ads expanding Copilot trial to more advertisers for feedback and optimization

Copilot uses AI for asset recommendations, simplifying content creation process for users. [ more ]

Exchangewire

5 months ago

Marketing

MGID Expands US Operations With Senior Sales Hire

MGID has appointed Matthew Villa as head of sales, US, to strengthen its investment in the region.

Villa will focus on building relationships with direct response brands and agencies and growing the US sales team's presence. [ more ]

#advertising-platform#advertising-platform

PayPal pursues ad platform tied to data

PayPal is building an ad network based on all your Venmo data