A gap has seemingly been narrowed over how video advertising inventory is represented, even after an earlier July 1 deadline.
Yahoo executives met with IAB Tech Lab to revise how to appropriately signal its inventory, but it remains unclear if an agreement was reached.
The Trade Desk's earlier suspension had 'minimal impact to our revenue,' according to Yahoo's vp, corp. communications.
[
add
]
[
|
|
...
]