The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk | AdExchanger
Briefly

from AdExchanger3 months ago
Many industry leaders conveniently buried topics of transparency, attention, identity until they served their agendas.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/the-cannes-lions-roared-as-usual-but-the-ad-industry-needs-more-than-talk/
Some are pushing for transparency merely as a 'transparency-washing' tactic to maintain relevance in the industry.
AdExchangerhttps://www.adexchanger.com/data-driven-thinking/the-cannes-lions-roared-as-usual-but-the-ad-industry-needs-more-than-talk/
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#digital-advertising #transparency #attention #programmatic-vendors #industry-trends
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