AdLib's new partnership with Jounce Media will provide mid-sized buyers with free access to MFA-blocking tools, enhancing campaign quality by filtering out undesirable sites.
The collaboration allows for default settings that proactively block MFA domains, providing a significant advantage as few DSPs are willing to implement such aggressive measures.
Jounce's criteria redefine MFA as 'made for arbitrage' and focus on publishers predominantly attracting paid traffic, thereby improving the quality of programmatic ads.
By offering an exclusion list that works at the domain level rather than page-specific blocking, AdLib aims to enhance its detection of MFA-related subdomains.
Collection
[
|
...
]