CEO Ezra Doty stated, "The dollars are shifting away from those places into environments like YouTube and Meta, where they're losing dollars on ads running adjacent to things like videos of skateboarding dogs." This highlights the challenges traditional media face in the digital ad landscape.
Doty noted that during his media career, he witnessed the drastic downsizing of newsrooms, with a 26% national decrease in jobs from 2008 to 2020, showing the adverse effects of digital competition on journalism.
He concluded, "I just think that too much money has gone that way, and that's been at the expense of quality journalism and media.
Despite having rich content, legacy organizations struggle to compete for ad spend in a landscape dominated by digital platforms, according to Doty's insights.
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