As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals | AdExchanger
Briefly

The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they're wasting a ton of money on made-for-advertising sites.
The SSP announced today it's launching a new product, Index Marketplaces, that activates the curation capabilities of DSPs, DMPs and RMNs - and the demand for their PMP deals - across its network of publishers.
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