#data-matching

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AdExchanger
6 months ago
Marketing tech

NBCU And Google PAIR Up; Why Can't Madison Avenue And Hollywood Get Along? | AdExchanger

PAIR is Google's protocol for secure data matching between advertisers and publishers.
Google utilizes PAIR and LiveRamp's clean room to enhance match rates for NBCU without involving Google's first-party data. [ more ]
AdExchanger
8 months ago
Marketing tech

As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals | AdExchanger

Marketers are turning to curated private marketplaces on the open web to reach their target audience more effectively.
Index Exchange is launching a new product, Index Marketplaces, that leverages its existing integrations to enable seamless data matching and meet the demand for PMP deals. [ more ]
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