#open-web

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#google
TechSpot
2 weeks ago
Web design

Google's advertising monopoly threatens the future of the open web

The US Justice Department's antitrust lawsuit against Google may determine the future of the open web and its impact on competition and consumer prices. [ more ]
PCMAG
2 weeks ago
Privacy professionals

Google's Monopoly Harms the Open Web, Worsens Inflation, Experts Argue

A Google victory in the antitrust case could further undermine the open web and hinder competition. [ more ]
TechSpot
2 weeks ago
Web design

Google's advertising monopoly threatens the future of the open web

The US Justice Department's antitrust lawsuit against Google may determine the future of the open web and its impact on competition and consumer prices. [ more ]
PCMAG
2 weeks ago
Privacy professionals

Google's Monopoly Harms the Open Web, Worsens Inflation, Experts Argue

A Google victory in the antitrust case could further undermine the open web and hinder competition. [ more ]
moregoogle
#advertising
AdExchanger
3 weeks ago
Marketing tech

OMD Worldwide's Ben Hovaness On What We're Getting Wrong About The Open Web | AdExchanger

The terminology used to describe online advertising channels, especially 'open internet' versus 'open web,' may be misleading and require reevaluation. [ more ]
Digiday
3 weeks ago
Marketing tech

Coca-Cola commits to 'critical' open web advertising through curation

Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies. [ more ]
AdExchanger
3 weeks ago
Marketing tech

OMD Worldwide's Ben Hovaness On What We're Getting Wrong About The Open Web | AdExchanger

The terminology used to describe online advertising channels, especially 'open internet' versus 'open web,' may be misleading and require reevaluation. [ more ]
Digiday
3 weeks ago
Marketing tech

Coca-Cola commits to 'critical' open web advertising through curation

Coca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies. [ more ]
moreadvertising
AdExchanger
7 months ago
Marketing tech

Can (And Should) Programmatic Be Fixed?; SP500+, It's Not The S&P Or Another 'Plus' | AdExchanger

Programmatic advertising on the open web can be fixed by adopting a free, open-source website template backed by the industry.
A web template like the one suggested could help the independent internet grow and provide reliable post-click CPA measurement for advertisers. [ more ]
AdExchanger
8 months ago
Marketing tech

As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals | AdExchanger

Marketers are turning to curated private marketplaces on the open web to reach their target audience more effectively.
Index Exchange is launching a new product, Index Marketplaces, that leverages its existing integrations to enable seamless data matching and meet the demand for PMP deals. [ more ]
Exchangewire
9 months ago
Privacy technologies

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
#transpar
Exchangewire
9 months ago
Online marketing

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
Exchangewire
9 months ago
Online marketing

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
Exchangewire
9 months ago
Online marketing

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
Exchangewire
9 months ago
Online marketing

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
Exchangewire
9 months ago
Online marketing

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
Exchangewire
9 months ago
Online marketing

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
moretranspar
Exchangewire
9 months ago
Marketing

Predictions 2024: Open Web

2024 will bring increased focus on transparency and use of decentralised technologies in the open web.
Curation and innovation will be key for navigating the evolving landscape and creating sustainable advertising. [ more ]
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