American businesses spend close to US$100 billion each year to secure top advertising spots in search engine results—even though it's not exactly a secret that most online shoppers scroll right past them.
My newly published peer-reviewed research shows people with conservative political views are more likely to click on sponsored search results, offering a significant insight for brands targeting these demographics.
#digital-marketing #consumer-behavior #political-influence #advertising-strategies #search-engine-optimization
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