A Streaming TV Prizefight: Walmart Tries Muscling In On Amazon
Television commercials date back to 1941, setting the stage for companies like Walmart to leverage TV advertising for exponential growth.
Linear TV advertising played a significant role in the success of companies like Walmart, but the landscape is shifting towards digital advertising dominance. [ more ]
Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'
Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations. [ more ]
How brands are using gaming personas to reach players effectively
Advertisers can engage with a vast, diverse audience beyond traditional gamers by recognizing the varied preferences and behaviors within the gaming community. [ more ]
Mark Zuckerberg-Led Meta's 'Set It And Forget It' AI Tools Misfire, Wasting Ad Budgets And Driving Away Businesses: Report - Meta Platforms (NASDAQ:META)
Meta Platforms Inc. (META) faces setbacks due to malfunctioning AI-powered ad tools, causing wasted ad budgets and decreased sales.
Businesses are reconsidering advertising strategies on Meta's platforms due to recurring glitches and lack of transparency about performance issues. [ more ]
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger
Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent. [ more ]
TikTok offers businesses a platform to reach a global audience, tap into Gen Z consumers, and drive sales through creative advertising strategies. [ more ]
President Biden leads in campaign funds over Trump, with over $192 million in reserves by March.
Biden intends to use $2 billion to focus on advertising and voter outreach, highlighting Trump's role in significant issues like abortion policy. [ more ]
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
AI is a significant trend in advertising in 2024, with many companies hiring dedicated AI experts for marketing teams.
Ad spending is expected to increase in 2024, but teams will be more accountable for ad performance as budgets tighten due to a potential recession. [ more ]