In today's hyper-connected world, data isn't just a buzzword - it's the lifeblood of any successful marketing strategy. Yet, despite all the talk about data-driven marketing, most companies are still missing the mark.
87% of marketers say data is their company's most under-utilized asset, yet only 20% of marketing spend is data-driven. That's a staggering disconnect.
Take, for example, a large pet supply company we worked with. They needed a killer Instagram presence to break into Target stores, a move that hinged on engaging a younger demographic.
Our initial content strategy didn't resonate as strongly as we anticipated. The audience wasn't engaging with the funny posts and clever memes we had planned. Instead, they craved authenticity - real pets using real products.
#data-driven-marketing #brand-connection #marketing-strategy #audience-engagement #business-insights
Collection
[
|
...
]