Pixels has successfully introduced intrinsic in-game advertising, achieving a conversion rate of over 20%, tapping into a tech-savvy user base keen on crypto.
"It's the same advertisers that are advertising in free-to-play games... This is a group of users who are very high-LTV; these users have spent hundreds of dollars on digital profile pictures and avatars in games," said Pixels founder Luke Barwikowski.
The Web3 community represents a significant advertising potential, especially as millions actively play blockchain games, despite the smaller size of the sector post-crypto winter.
Advertisers in the Pixels game test are primarily blockchain companies, but there's potential for broader brands to engage with this digitally native audience.
[
Collection
]
[
|
...
]