#in-game-advertising
#in-game-advertising

Marketing

The Drum

Gaming has a global audience of over 3 billion and continues to thrive, with players spending approximately 8.5 hours per week on gaming content.

Brands have opportunities in in-game advertising to creatively engage with diverse gaming audiences and utilize new technologies. [ more ]

Digiday

Marketing

Brands are refining their advertising strategies to engage millions of gamers

The gaming industry has surpassed the music and movie sectors in influence and revenue.

Advertisers are using game-specific ad tools to target different types of gamers and reach them during playtime. [ more ]

Digiday

4 weeks ago

Marketing

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods. [ more ]

The Drum

Marketing

The Drum

Gaming has a global audience of over 3 billion and continues to thrive, with players spending approximately 8.5 hours per week on gaming content.

Brands have opportunities in in-game advertising to creatively engage with diverse gaming audiences and utilize new technologies. [ more ]

Digiday

Marketing

Brands are refining their advertising strategies to engage millions of gamers

The gaming industry has surpassed the music and movie sectors in influence and revenue.

Advertisers are using game-specific ad tools to target different types of gamers and reach them during playtime. [ more ]

moregaming-industry

VG247

1 month ago

Marketing

From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?

EA is considering adding advertisements into future video games, focusing on being thoughtful and strategic about it. [ more ]

Thedrum

1 month ago

Marketing

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

Anzu is a top in-game advertising solution focusing on player-first experiences, supported by advanced ad tracking technology and partnerships with industry standards.

Anzu enables game developers to monetize their titles effectively through non-disruptive ad placements, offering control and reliable revenue streams. [ more ]

Thedrum

2 months ago

Marketing

7-Eleven: In-Game Ads Energize 7-Eleven's Slurpee Campaign

7-Eleven utilized mobile campaign with in-play and in-game advertising to drive footfall

New Slurpee Plus Guarana flavor aimed at engaging both loyalists and younger audience [ more ]

Thedrum

2 months ago

Marketing

First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

Anzu provides advanced in-game ad solutions for various platforms prioritizing player experience and advertiser engagement.

Anzu assists game developers in monetization through strategic ad placements and revenue streams. [ more ]

The Drum

2 months ago

Online marketing

Bridging the gap between gaming, entertainment, and ad spend

Intrinsic in-game advertising can close the ad spend gap in the gaming industry.

Gaming industry surpasses film and music industries in revenue. [ more ]

Thedrum

Online marketing

Moat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising Worldwide

Anzu prioritizes player experience and offers non-disruptive in-game advertising.

Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns. [ more ]

RAIN News

Marketing

New digital audio ad firm Audire launches in 3 regions, offers 150M reach with "cost per full listen" - RAIN News

Audire offers AI technology for audience segmentation and ad personalization.

They provide a 'Cost Per Full Listen' model ensuring ads are fully heard before charging advertisers. [ more ]

Exchangewire

Marketing

Exploring the Booming Landscape of In-Game Advertising

The gaming market is rapidly growing and offers immense advertising opportunities.

In-game advertising has evolved to be sophisticated, engaging, and effective in reaching a diverse audience. [ more ]

#adinmo

Exchangewire

Marketing

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

Richard Brindley appointed as AdInMo's CPTO with experience in ad tech and product development.

AdInMo focuses on using data platform to enhance in-game advertising by collecting contextual signals. [ more ]

Exchangewire

Marketing

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

John Rankin has been appointed as Chief Revenue Officer of AdInMo, a mobile in-game advertising platform.

Rankin will be responsible for driving the commercial strategy, partnerships, and revenue growth across all formats. [ more ]

Exchangewire

Marketing

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

Richard Brindley appointed as AdInMo's CPTO with experience in ad tech and product development.

AdInMo focuses on using data platform to enhance in-game advertising by collecting contextual signals. [ more ]

Exchangewire

Marketing

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

John Rankin has been appointed as Chief Revenue Officer of AdInMo, a mobile in-game advertising platform.

Rankin will be responsible for driving the commercial strategy, partnerships, and revenue growth across all formats. [ more ]

moreadinmo

AdExchanger

Marketing tech

SCUTI Raises $10 Million To Grow In-Game Ecommerce | AdExchanger

G-commerce is ecommerce for gaming

SCUTI integrates rewards and ads in gaming apps [ more ]

#third-party-cookies

Digiday

Artificial intelligence

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales

Executives in the in-game advertising sector believe the cookie collapse could benefit the sector [ more ]

Digiday

Marketing

Why in-game advertising companies see potential benefits in the death of the third-party cookie

In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.

The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent. [ more ]

Digiday

Artificial intelligence

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales

Executives in the in-game advertising sector believe the cookie collapse could benefit the sector [ more ]

Digiday

Marketing

Why in-game advertising companies see potential benefits in the death of the third-party cookie

In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.

The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent. [ more ]

morethird-party-cookies

#adverty

Exchangewire

Marketing

NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

NumberEight and Adverty partnered to promote McDonald's Pokemon Happy Meals through a VOOH in-game billboard campaign.

The campaign achieved a 58% increase in McDonald's brand preference among gamers. [ more ]

Exchangewire

Marketing

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner

The partnership aims to redefine the landscape of in-game advertising and expand globally [ more ]

Exchangewire

Marketing

NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

NumberEight and Adverty partnered to promote McDonald's Pokemon Happy Meals through a VOOH in-game billboard campaign.

The campaign achieved a 58% increase in McDonald's brand preference among gamers. [ more ]

Exchangewire

Marketing

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner

The partnership aims to redefine the landscape of in-game advertising and expand globally [ more ]

moreadverty

#mobile-gaming

Digiday

Marketing

Why 2024 could be the year mobile gaming inventory goes premium

Mobile gaming inventory is becoming more attractive for in-game advertising.

Q4 2023 was a record-breaking season for mobile gaming advertisers. [ more ]

App Developer Magazine

2 weeks ago

Marketing

In-game audio ads are coming to MENA| ScopeTrader

Partnership between Odeeo and Evolution Media Group introduces in-game audio ads to MENA with 2.5bn user reach. [ more ]

Digiday

Marketing

Why 2024 could be the year mobile gaming inventory goes premium

Mobile gaming inventory is becoming more attractive for in-game advertising.

Q4 2023 was a record-breaking season for mobile gaming advertisers. [ more ]

App Developer Magazine

2 weeks ago

Marketing

In-game audio ads are coming to MENA| ScopeTrader

Partnership between Odeeo and Evolution Media Group introduces in-game audio ads to MENA with 2.5bn user reach. [ more ]

moremobile-gaming

Exchangewire

Marketing

Bidstack Team Up with AtPlay in the Nordic Market

Bidstack forms a strategic partnership with AtPlay to act as a reseller for their in-game advertising products in the Nordic market.

AtPlay specializes in gaming advertising and helps brands navigate the fragmented gaming marketplace in the Nordics to deliver effective campaigns. [ more ]

Exchangewire