Why advertisers are using AI to manage 'choice overload' and unlock first-party data
Briefly

Advertisers need to question if AI tools offered by ad tech partners address ongoing challenges such as cookie declines, new privacy laws, connected TV growth, and changing media habits.
Transitioning from third-party cookies to a decentralized online world driven by community control requires crafting omnichannel campaigns to improve ad experiences for consumers.
Read at Digiday
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