Why advertisers are using AI to manage 'choice overload' and unlock first-party data
Advertisers should ensure AI-powered tools from ad tech partners align with solving current challenges in the rapidly evolving digital advertising landscape.
Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research
CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.
Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.
Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions.
Why advertisers are using AI to manage 'choice overload' and unlock first-party data
Advertisers should ensure AI-powered tools from ad tech partners align with solving current challenges in the rapidly evolving digital advertising landscape.
Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research
CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.
Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.
Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions.
Mobile data is crucial for successful omnichannel campaigns.
Leveraging first-party mobile data with other data sets can provide a holistic view of consumer interests.
Council Post: All Marketing Is Performance Marketing Now
The line between traditional big brand campaigns and performance marketing has blurred due to tightening budgets, fragmented content consumption, and the need for quantifiable results.