Skincare brand OleHenriksen introduced Glazy the Peach, a character on Instagram whose life story captures the audience’s attention. Glazy, initially full of glow, experiences a dull transformation until she discovers a mysterious product line that restores her skin’s radiance. The campaign includes various posts, such as a faux press conference asking about her skincare secret, leading to the reveal of OleHenriksen's new products scheduled to launch on July 10th. This approach reflects a broader trend of brands creating quirky personifications to engage customers, similar to mascots used by fast food and sports teams.
OleHenriksen launched an Instagram account centered around a character named Glazy the Peach, who personifies the brand and narrates her journey to skincare recovery after losing her glow.
Glazy the Peach's skin transformation is revealed to be thanks to OleHenriksen's new peach-themed plumping products, launching July 10th, through engaging storytelling.
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