#mascots

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#sports-history
www.fourfourtwo.com
1 month ago
Graphic design

The best football mascots

Football mascots bring comic relief to games worldwide. [ more ]
www.esquire.com
3 months ago
New York Mets

Mr. Met Is the Most Misunderstood Mascot in Baseball

Mr. Met's mysterious persona intrigues fans.
Mr. Met made his first live appearance in 1964. [ more ]
www.fourfourtwo.com
1 month ago
Graphic design

The best football mascots

Football mascots bring comic relief to games worldwide. [ more ]
www.esquire.com
3 months ago
New York Mets

Mr. Met Is the Most Misunderstood Mascot in Baseball

Mr. Met's mysterious persona intrigues fans.
Mr. Met made his first live appearance in 1964. [ more ]
moresports-history
www.fourfourtwo.com
1 month ago
Graphic design

24 reasons to get excited about Euro 2024 - and why the tournament will be COSMIC

Excitement for Euro 2024 extends beyond the matches, encompassing the entire experience including mascots, fan culture, and match balls. [ more ]
C-Store Dive
1 month ago
Marketing

How mascots can make a c-store's brand more memorable

Utilizing mascots as brand ambassadors can create strong connections with customers and enhance brand recognition in the retail industry. [ more ]
SFGATE
2 months ago
San Francisco Giants

Something bizarre is going on with the SF Giants' Lou Seal mascot

San Francisco Giants introduced an inflatable version of their mascot, Lou Seal, causing a stir among fans.
Use of inflatable mascots alongside traditional ones is common in the sports world, but MLB teams have generally refrained from this practice. [ more ]
#branding
Creative Bloq
4 months ago
Graphic design

Iconic Go.Compare mascot gets a playful rebrand

Mascots can reinforce a brand's image for the better
The rebrand positions Go.Compare as the 'Champions of Choice' [ more ]
The Drum
4 months ago
Marketing

How to update a brand mascot without upsetting your audience

Mascots should evolve incrementally, around 7-15% change, to avoid alienating the audience.
Restraint is key when updating mascots to maintain their timeless equity and brand connection. [ more ]
Digiday
5 months ago
Marketing

Marketing Briefing: Pop-Tarts and Cheez-Its' buzz prove why mascots still matter for big brands

Mascots can still contribute breakthrough moments for brands
Creating a character makes it easier for brands to show up in nontraditional spaces [ more ]
Creative Bloq
6 months ago
Graphic design

Are brand mascots still relevant in 2024?

Mascots offer recognizability, familiarity, and can foster brand loyalty.
Mascots can overcome language barriers and appeal to a global audience. [ more ]
Creative Bloq
4 months ago
Graphic design

Iconic Go.Compare mascot gets a playful rebrand

Mascots can reinforce a brand's image for the better
The rebrand positions Go.Compare as the 'Champions of Choice' [ more ]
The Drum
4 months ago
Marketing

How to update a brand mascot without upsetting your audience

Mascots should evolve incrementally, around 7-15% change, to avoid alienating the audience.
Restraint is key when updating mascots to maintain their timeless equity and brand connection. [ more ]
Digiday
5 months ago
Marketing

Marketing Briefing: Pop-Tarts and Cheez-Its' buzz prove why mascots still matter for big brands

Mascots can still contribute breakthrough moments for brands
Creating a character makes it easier for brands to show up in nontraditional spaces [ more ]
Creative Bloq
6 months ago
Graphic design

Are brand mascots still relevant in 2024?

Mascots offer recognizability, familiarity, and can foster brand loyalty.
Mascots can overcome language barriers and appeal to a global audience. [ more ]
morebranding
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