Using curation technology to drive more relevant content in an era of critical consumers
Briefly

from The Drum4 months ago
Contextual advertising is a targeted marketing approach that places ads based on the content of the web page rather than user data. It offers a privacy-centric solution respecting user privacy while delivering relevant ads focused on audience interests and intent.
The Drumhttps://www.thedrum.com/open-mic/using-curation-technology-to-drive-more-relevant-content-in-an-era-of-critical-consumers
In a cookieless era, contextual advertising is gaining traction as a reliable alternative, with 64% of industry respondents evaluating contextual solutions for placing the right content in front of viewers.
The Drumhttps://www.thedrum.com/open-mic/using-curation-technology-to-drive-more-relevant-content-in-an-era-of-critical-consumers
Read at The Drum
#contextual-advertising #cookieless-advertising #user-privacy #quality-journalism #targeted-marketing
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