#targeted-marketing

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Artificial intelligence
fromBBC News
5 days ago

Will AI mean better adverts or 'creepy slop'?

AI analyzes online activity and inferred personality traits to tailor ad tone, wording, visuals, and music, delivering individualized ads at scale.
Marketing tech
fromwww.bbc.com
5 days ago

Will AI mean better adverts or 'creepy slop'?

AI-driven advertising personalizes ads by analyzing online activity and personality to tailor tone, visuals, music, and messaging for individual users.
Mental health
fromMashable
1 week ago

Can you turn off gambling notifications?

Sports betting push notifications reach users anywhere, prompting increased gambling temptation and potential risky behavior; disabling notifications reduces exposure and harm.
Higher education
fromSocial Media Today
2 months ago

Instagram Adds College Class Listings on Student Profiles

UNiDAYS faces availability and spoofed-address verification problems while Instagram and TikTok expect UNiDAYS to improve student ID checks and block non-students.
E-Commerce
fromRetail Dive
3 months ago

Commerce media has emerged - what brands and platforms need to know

Commerce media is expanding beyond retail to various sectors, enhancing targeting and optimization for brands.
Marketing tech
fromClickUp
5 months ago

CRM Advertising: Benefits, Strategies, and How It Works

CRM advertising transforms how businesses connect with customers through targeted campaigns informed by data.
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