Under the skin of sunscreen challenger brand Vacation's email newsletter strategy
Briefly

Email newsletters are 'a nice opportunity for a brand to have a bit more of an intimate interaction with their audience...But to make the most of that opportunity, brands need to put the effort in.' - Alison Smith
Providing value through exclusive discounts or content is crucial for successful email marketing. Vacation brand opts for a creative approach, mixing promotions with content-focused newsletters.
Read at Digiday
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