The new Bama Rush class is hoping to impress the sororities with some high-class luxury wristwear, including brands like Louis Vuitton, Van Cleef & Arpels, and David Yurman. This year's participants are not shying away from expensive jewelry, driving the stakes higher in their bid to join exclusive sororities.
As the Bama Rush phenomenon grows, armchair commentators meticulously analyze the videos of sorority hopefuls on TikTok, breaking down their outfits and calculating the staggering total values of their attire, which often blend high-end jewelry with fast-fashion clothing, showcasing a bizarre juxtaposition.
Destinee Wilson's TikTok commentary on the OOTDs reveals a competitive environment where accessories like an $8,000 bracelet set paired with a simple skirt epitomize the lengths sorority hopefuls are going to in an effort to stand out, reflecting a culture steeped in materialism during rush.
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